• ⚪️ 24 homes available this week

    ⚪️ $240K over asking — 4-bed Marina, closed yesterday

    🚨 Live now:Cedar House open tour · Pacific Heights

Our story · Est. 2010

Fifteen years of one idea, done properly.

We could tell you we're thorough and deeply local. Instead, here's every number that backs it up verified, current, and updated the same day it changes.

2010 Founded in Pacific Heights

5 Neighborhoods, deliberately

312+ Homes, one at a time

In 2010, most of San Francisco real estate was run like a numbers business big rosters, bigger marketing budgets, and agents who'd never actually lived where they sold. Haven started as a bet that the opposite would work better: fewer clients, deeper knowledge, and agents who could tell you which block gets afternoon sun without checking an app.

01 · How we started

Three agents, four blocks, no roadmap.

Haven opened with three agents and a shared belief: that real estate advice is only as good as the local knowledge behind it. We picked four neighborhoods Pacific Heights, the Marina, Cow Hollow, Presidio Heights and decided we'd rather know them cold than spread thin across the whole Bay.

That constraint became the whole strategy. Sixteen years later, it still is.

02 · How we work

Small by design, not by accident.

Every Haven agent caps their client load. No call centers, no junior hand-offs, no listing you'll never see in person before it goes live. It costs us growth. It's the whole point.

"We turn away more business than we take. That's the metric we're actually proud of."

It's why 68% of our business comes from past clients and their referrals the best kind of proof there is.

03 · Where we're headed

Same four neighborhoods, deeper still.

We're not opening a second office or expanding the map. The plan for the next fifteen years is the plan for the last fifteen: know these streets better than anyone else does, and let that be the whole pitch.

Milestones

The short version, by year.

2010

Haven opens its doors

Three agents, one storefront office on Fillmore Street, four neighborhoods chosen on purpose.

2014

First $10M+ sale

A Presidio Heights estate proof the boutique model could compete at any price point.

2019

Top 1% producer, citywide

Six consecutive years running, without ever growing the roster past eight agents.

2024

312th home closed

$487M in total volume, entirely within the same four zip codes we started in.

2026

Still 3 agents

Same size we've been since 2016. That's not a limitation it's the strategy working.

The team

Three people. Zero handoffs.

The agent you meet is the agent at your closing. That's the whole org chart.

  • Elena Mercer

    Your Agent

    Elena Mercer

    "I don't sell houses. I match people to streets the light in the afternoon, the walk to coffee, the school two blocks over. The house follows."

    $2M+

    Career sales

    2+

    Homes closed

    2+

    Referral rate

  • Marcus Chen

    Your Agent

    Marcus Chen

    "Real estate is an emotional journey, but buying one shouldn't be an emotional decision. I strip away the noise and focus on the numbers, the growth potential, and the long-term legacy of your investment."

    $2M+

    Career sales

    2+

    Homes closed

    2+

    Referral rate

  • Diego Ramirez

    Your Agent

    Diego Ramirez

    "Moving cities is overwhelming. I don't just hand you a set of keys; I hand you a curated introduction to your new lifefrom the best local bakery to the fastest commute routes."

    $2M+

    Career sales

    2+

    Homes closed

    2+

    Referral rate

The team

Three people. Zero handoffs.

The agent you meet is the agent at your closing. That's the whole org chart.

  • Elena Mercer

    Your Agent

    Elena Mercer

    "I don't sell houses. I match people to streets the light in the afternoon, the walk to coffee, the school two blocks over. The house follows."

    $2M+

    Career sales

    2+

    Homes closed

    2+

    Referral rate

  • Marcus Chen

    Your Agent

    Marcus Chen

    "Real estate is an emotional journey, but buying one shouldn't be an emotional decision. I strip away the noise and focus on the numbers, the growth potential, and the long-term legacy of your investment."

    $2M+

    Career sales

    2+

    Homes closed

    2+

    Referral rate

  • Diego Ramirez

    Your Agent

    Diego Ramirez

    "Moving cities is overwhelming. I don't just hand you a set of keys; I hand you a curated introduction to your new lifefrom the best local bakery to the fastest commute routes."

    $2M+

    Career sales

    2+

    Homes closed

    2+

    Referral rate

The team

Three people. Zero handoffs.

The agent you meet is the agent at your closing. That's the whole org chart.

Not finding what you need? I have off-market homes.

Amy . Online now

About 14 homes a week sell in this market without ever hitting Zillow or the MLS. Tell me what you're after and I'll send the ones that fit.

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